Developed as a promotional piece for the IFA Berlin Trade Show, AEG tasked Mindbomb to create a bespoke case that would showcase AEG's new ProCombi® Plus Smart Oven features. The connected home appliance is the first ever oven with a camera that can be controlled and monitored from your mobile device. Starting from the idea of changing people’s perceptions of a recipe book – often the source of one’s cooking inspiration – we present a physical object that at first glance is a recipe book. When opened, an iPad running AEG's App showcases the oven’s features and library of recipes. Each case was meticulously hand-made to replicate the traditional book making process with a linen wrap and custom foiling.
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. Mindbomb Creative are delighted to be working with the central marketing team across all brands: Electrolux, AEG and Zanussi, working primarily with an in-store focus, helping to deliver omnichannel solutions across the kitchen, home comfort and laundry ranges.
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