In their own words Electrolux is much more than cooking, laundry and cleaning. The company also focuses on adjacent product categories, such as air-conditioning equipment and water heaters. Working closely with the central marketing team in Stockholm, Sweden we have developed a catalogue to communicate the lifestyle and health benefits created by using their ground breaking 'Home Comfort' products. The project entailed copywriting, image sourcing and localisation for EMEA markets.
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. Mindbomb Creative are delighted to be working with the central marketing team across all brands: Electrolux, AEG and Zanussi, working primarily with an in-store focus, helping to deliver omnichannel solutions across the kitchen, home comfort and laundry ranges.
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