Novation pop-up store allows consumers to get hands-on with product, talk to experts and experience live performances

  • Client: Focusrite/Novation

Focusrite approached Mindbomb to help bring their vision to life – a temporary, experiential space in London's bustling Shoreditch. A space designed to play host to a schedule of inspiring events and workshops, helping would-be and seasoned Novation product owners find their sound, explore music and get more out of their newly-purchased audio controllers. An in-house barista is also on-hand for visitors who simply want to sit back and take in the ambience.

The project required bespoke design, build and installation of the shopfit components including custom product demonstration tables, a reception/welcome desk, graphic production and exterior, illuminated signage.

The temporary retail space was secured through Appear Here; an innovative service trusted by leading tech and fashion brands, enabling them to "find a space for their idea" in cities around the world.

The store will be open from 15 October to 22 December 2019 at 133-135 Bethnal Green Road, Shoreditch, visit novationmusic.com/novation-london for details and full event schedule.

Focusrite plc is a global music and audio products group that develops and markets proprietary hardware and software products. Used by audio professionals and amateur musicians alike, its solutions facilitate the high-quality production of recorded and live sound. The Focusrite Group trades under five established and rapidly growing brands: Focusrite, Focusrite Pro, ADAM Audio, Novation and Ampify Music.

Store design/renders, build and installation: Mindbomb Creative
Photo credit: appearhere.co.uk

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