P3 Product Launch at London's iconic Abbey Road Studios

  • Client: Bowers & Wilkins

Bowers & Wilkins’ P3 headphones over arching launch campaign message was ‘Concert for One’, so it seemed fitting to reveal the product at an exclusive, personal concert for selected press members and influential bloggers.

The location: Abbey Road’s iconic Studio 2. The difference: East London-based electronic outfit Portico Quartet performed in virtual silence, with audio being broadcast to each attendee’s P3 headphones via radio receiver. So instead of listening through a PA system, each audience member had the unique experience of hearing the live mix from Studio 2's control room. Concert for One, in every sense. Mindbomb's involvement included set and lighting design, logistics management and creative support.

From it's humble beginnings in 1965 in Worthing, West Sussex (known then as) B&W Electronics Ltd. always aimed to produce the finest loudspeakers across a broad price spectrum. Roll forward to 2017 and Bowers & Wilkins is an internationally recognised brand within both domestic and professional markets. Mindbomb's role with B&W Group has spanned many facets of marketing support from retail design and installation, product launch events, ad-hoc initiatives and retail sales incentive programmes.

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