Online content creation and publishing platform for Paiste UK

  • Client: Paiste UK

Realising the need for a localised hub for product content, news and artist features, Mindbomb worked closely with Paiste UK to design and develop an online portal for the UK and Eire market. Using a web-based content creation and publishing interface, Paiste can easily create and schedule marketing campaigns or product content to appear on the site. Consumers are able to access image galleries and product videos (all of which can be managed online by Paiste). When it comes to trying and buying the product, customers can easily find their nearest retailer using a postcode search or – taking advantage of the HTML5 geo-location API – the site can request the users physical location in order to "find my nearest stockist".

The site also seamlessly integrates with Mindbomb's email marketing platform, so customers can subscribe to infrequent but relevant news updates and offers. Using our mobile-ready email templates and online editor, Paiste can create, send and measure the effectiveness of personalised, targeted campaigns.

Distributed in the UK and Eire by Korg UK, Paiste sells cymbals through a network of physical and online retailers.

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