Traditional POS displays become rather expensive when logistic and installation costs are factored in. Our task was to try and overcome these conventional shortcomings when developing a bespoke display for Yamaha's DTX digital drums.
Subsequently, Mindbomb designed, prototyped and manufactured a full production run that was lightweight and compact, and simple enough for self install by retail staff. Produced as a boxed item, the POS was cost-effective to ship; these savings allowed for a greater specification – each unit features integral lighting, cable management for product and an interchangeable graphic panel.
With origins dating back to 1887, Yamaha's iconic tuning fork is a symbol the company's heritage and commitment to sound and music. Yamaha's slogan "Sharing Passion & Performance" embraces their philosophy: "Our unique expertise and sensibilities, gained from our devotion to sound and music, we are committed to creating excitement and cultural inspiration together with people around the world."
Expand article text