Guitar & Amp Test Station for Retail

  • Client: Yamaha Music Europe

Yamaha Music Europe commissioned Mindbomb to develop and design a short-run 'product test station' for a internal product launch event. Working closely with our manufacturing partner in the UK, Mindbomb were able to rapidly develop the lightweight, flat pack metal display framework. Prototyping through CAD and providing digital prototypes to our client through various stages of the design process allowed the final product to be delivered in an incredibly short timescale. Designed for quick on-site assembly and ease of transport the unit accommodates up to three guitars, a floor pedal, headphone storage and a guitar amp. After debuting at an internal event to high acclaim, the 'product test station' is currently entering high volume production in the UK, intended for roll-out across a number of European retailers to support both Line 6 and Yamaha's electric guitar product offer through 2017/2018.

With origins dating back to 1887, Yamaha's iconic tuning fork is a symbol the company's heritage and commitment to sound and music. Yamaha's slogan "Sharing Passion & Performance" embraces their philosophy: "Our unique expertise and sensibilities, gained from our devotion to sound and music, we are committed to creating excitement and cultural inspiration together with people around the world."

Expand article text